Digital Agencies in London
The digital industry is spreading far and wide as more industries move into digital and more mediums incorporate it into their product creation. If you look at the fashion industry for instance, you’ll see that not only are fashion designers using online tools to spread brand awareness, but fashion bloggers have become very influential in the industry, and fashion film has been developed to work simultaneously with digital – whether that be in its production or in its marketing and publicity. jobs in London
Cities like London and New York, tend to be at the forefront of most industries, in that they are doing the most work, offer the most jobs and have the greatest influence in the field because they are producing the best work. In London there are many digital agencies, most of which specialise in a niche part of the industry.
1. Pretzel:
Pretzel is a digital agency that specialises in commercial production, corporate work and animation. They pride themselves on developing creative talent, as opposed to just representing it. They rebel against tradition, they prefer to do things their way. Many of their films are created for digital. This not only makes them more relevant to an increasingly online audience, but it also helps keep costs down. Digital projects are interactive and can be edited and released in fragmented time-lengths and creative ways. London jobs
2. Delete:
Delete is a full service digital agency that creates powerful digital experiences for the online audience and communities they help their clients build. Like most digital agencies they have a multi-part method of carrying out relationship marketing. That includes setting goals and objectives, attracting an audience, engaging customers and analysing success.
3. Glue Isobar:
Glue Isobar is a creative agency with digital at the core of everything they do. Glue Isobar consider themselves a modern communications agency. They believe that ideas that are irresistible and highly discussed are what change human behaviour and culture. Since consumers are the ones who buy, talk and influence one another, it’s important that they get along with, or feel some sort of connection to brands. Glue Isobar promise to create that connection.
4. Syzygy:
Syzygy is an ideas agency for the digital age. They work with their clients to develop strategies as well as creative and technical ideas to help build and grow their businesses and redefine their brands. No matter what you do online – whether you’re writing compelling content, building interactive social media campaigns or developing search strategies, the people at Syzygy believe that it always comes back to ideas, ideas that are easy to find, easy to like and easy to share.
The future of digital seems to be in interactive agencies. The idea is to get as few people who can do as many things as possible as opposed to the other way around. While specialists tend to produce the best work, they don’t necessarily understand how their ideas will fit together with the rest of a campaign and in today’s multimedia landscape, that it as important as anything else. Even if you work strictly in digital, it’s important to understand the breadth of digital. Content creators, should understand user experience and developers should recognise the importance of social media. With a wide scope of knowledge and an appreciate for how the rest of the industry works, specialists will be able to keep their head above water for a while longer.
